Anup Oommen December 17, 2024 Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?
Campaign Editorial December 11, 2024 Death of the 30-second spot: Is the creative industry clinging to a relic?
Anup Oommen October 11, 2024 Arabic attention research challenges conventional wisdom on ad measurement
Anup Oommen September 23, 2024 Snap launches multi-brand augmented reality campaign for Saudi National Day
Ishwari Khatu February 28, 2023 Make this Ramadan a time for connection, inspiration and expression – by Snap’s Jake Thomas
Ishwari Khatu November 23, 2022 MENA AR developers invite Snapchat users to develop lenses for football
Ishwari Khatu November 17, 2022 How MENA brands can leverage Snapchat’s immersive experiences to accelerate their conversion this shopping season
Ishwari Khatu November 15, 2022 Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani
Ishwari Khatu November 15, 2022 Reefi, A Saudi Homeware Retail Brand Saw A 371% Lift in ROAS Utilizing a Multi-product Strategy
Ishwari Khatu November 8, 2022 Case Study: Kiehl’s drives 145% incremental lift in purchases with full-funnel strategic campaign
Ishwari Khatu November 3, 2022 Case Study: Sun & Sand Sports successfully delivers its new branding campaign to UAE & KSA snapchatters
Ishwari Khatu October 25, 2022 Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS
Ishwari Khatu October 17, 2022 Case Study: Faces Ramadan brand-formance campaign bridges offline and online and delivers 10 pts lift on e-commerce purchases
Ishwari Khatu October 10, 2022 Case Study: Jawwy By stc achieves a 5 point lift in brand favourability and drives online sales of its SIMs by using AR
Ishwari Khatu September 27, 2022 Case Study: Etihad Airways reduces Cost per Flight Search by 4x with Dynamic Ads for Travel
Campaign Staff July 26, 2022 Snap study 2022: 63% of Snapchat users say that AR experiences feel more personal
Campaign Staff June 20, 2022 Snap and PEPSI celebrate Saudi talent with “Thirsty for Music” interactive musical campaign
Campaign Staff June 7, 2022 Synergy in Saudi Arabia – by Snap Inc’s Ankur Jalan & UM’s Nadeem Ibrahim
Austyn Allison April 29, 2022 Snap’s global AR strategy lead discusses the tools showcased at the Snap Partner Summit
Sofia Serrano April 22, 2022 stc partners with Snapchat to effectively drive incremental reach over TV
Sofia Serrano April 4, 2022 Case Study: Centrepoint uses AR lenses on Snapchat to drive offline purchases
Sofia Serrano March 28, 2022 Snapchat, a place for everything that matters this Ramadan, by Snap’s Sandra Essa
Sofia Serrano March 10, 2022 MBC Media Solutions and Snap Inc. partner to bring popular shows and exclusive content to the platform
Sofia Serrano February 16, 2022 Augmented Reality: Effortlessly Crafted for Luxury Retail, by Snap Inc’s Rasha El Ghoussaini
Sofia Serrano February 2, 2022 Snap introduces new shopping experience with catalogue-powered AR lenses
Sofia Serrano November 28, 2021 Ooredoo partners with Snap Inc. to create next-gen AR experiences powered by 5G connectivity
Sofia Serrano November 23, 2021 Snapchat announces a new music licensing agreement with Sony Music Entertainment
Austyn Allison November 1, 2021 Mediabrands and Snap Inc. announce joint collaboration for a mobile video measurement initiative
Sofia Serrano October 26, 2021 Multiply the moment: four factors that drive higher ROI this shopping season, by Snap’s Farimah Moeini
Sofia Serrano October 25, 2021 Snap Inc. launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia
Sofia Serrano September 29, 2021 Listen now! Campaign’s ‘On The Record’ Podcast – Marketing the occasion: social commerce at the busiest time of the year
Sofia Serrano September 27, 2021 Snap Inc. appoints Zadi Hobeika as the new product marketing lead MENA
Sofia Serrano September 23, 2021 Celebrate Saudi Arabia’s historical treasures and future ambitions with Snapchat this National Day
Sofia Serrano September 20, 2021 Study by Deloitte Digital and Snap Inc. shows Augmented Reality to be the future of engagement
Nadeem Quraishi June 23, 2021 Listen now! Campaign’s ‘On The Record’ Podcast – AR, engagement and opportunity: The growth of Saudi
Sofia Serrano May 17, 2021 Snapchat’s new entertainment platform Spotlight arrives in the Middle East & North Africa
Sofia Serrano April 15, 2021 Snapchat announces 60+ new shows for Ramadan 2021 with MENA’s top publishers
Sofia Serrano April 8, 2021 Snapchat launches new virtual face masks designed by Virgil Abloh, founder of Off-White
Sofia Serrano March 17, 2021 New Snapchat report reveals Middle East users’ USD425 billion spending power
Sofia Serrano March 9, 2021 Meaningful ways to connect with your community this Ramadan, by Snap’s Farimah Moeini
Sofia Serrano March 2, 2021 Ramadan in a new light — how to make this Ramadan 2021 more meaningful than ever
Sofia Serrano February 16, 2021 Listen now! Campaign’s 4th ‘On The Record’ Podcast – The complete package: CPG and social
Sofia Serrano December 21, 2020 Listen now! Campaign’s 3rd ‘On The Record’ Podcast – Lenses, lockdown and leadership: Snapchat’s year
Sofia Serrano November 23, 2020 Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail
Sofia Serrano November 3, 2020 Tamatem leverages all App Ads products on Snapchat to efficiently scale their games
Sofia Serrano November 1, 2020 Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce
Sofia Serrano October 29, 2020 Snapchatters generate over 355,000 hours of AR play time during Saudi National Day
Sofia Serrano October 6, 2020 Snap’s Antoine Challita looks at how to align purpose, context and reach throughout the consumer journey.
Austyn Allison September 13, 2020 Those who fail to pivot to AR advertising will be left behind, say DIC guests
Nadeem Quraishi September 1, 2020 Trend creates coronavirus awareness campaign on Snapchat for “Sabq” in collaboration with Saudi Ministry of Health
Austyn Allison August 5, 2020 New report from The National Research Group and Snapchat shows vertical video ‘key to reaching KSA consumers’
Austyn Allison July 22, 2020 Lincoln launches the new Aviator series using the power of AR in partnership with Snapchat
Nadeem Quraishi June 29, 2020 Dubai Tourism Campaign partners with Snapchat and uses Augmented Reality to transport travelers to Dubai
Nadeem Quraishi June 25, 2020 Case Study: OSN takes new streaming service to the market with Snapchat
Nadeem Quraishi April 22, 2020 Ramadan 2020: Genuine connections & creativity by Snap Inc.’s Jacob Thomas
Austyn Allison April 8, 2020 Snapchat launches lenses to make it easier to donate to COVID-19 response efforts
Nadeem Quraishi March 26, 2020 Case Study: NESCAFÉ launches new premium coffee range through Snapchat video and camera
Nadeem Quraishi December 23, 2019 McDonald’s Recruitment Campaign on Snapchat receives more than 42,000 “Snaplications” from Saudi Job Hopefuls
