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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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PR

Winners Global

Winners revealed: Campaign Agency of The Year Global 2025

Stephen Worsley, Managing Director, Golin Ketchum

Stephen Worsley to lead Golin Ketchum MENA as MD following global merger

Alex Malouf, Founder and Managing Partner, Narrative Shapers

Narrative Shapers, PR Academy offer training for GCC marketing and comms teams

Viola with

Viola Communications strengthens agency operations with leadership appointments

CNN Academy

CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition

CoverageIQ

Dubai-based Cameo launches PR performance platform CoverageIQ

communication of

The evolving role of communication agencies from campaigns to stewardship

Bold Influence

Bold Influence, MAZ NEXA partner for digital transformation, integrated comms

the creator

The creator economy level-up

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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