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posted on Oct. 16, 2025 at 11:09 pmNov 10, 2025

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

posted on Oct. 16, 2025 at 11:09 pmNov 10, 2025

The event – brought to life through one keynote, three fireside chats, and three in-depth panel discussions – welcomed close to 200 brand and marketing leaders at the Sheraton Riyadh Hotel and Towers on 16 October.

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a morning of meaningful panel discussions, brainstorming and networking.

Top industry leaders from Diriyah Company, King Salman Park, Expo 2030 Riyadh, HUMAIN, HungerStation, ESL FACEIT Group, MBC Media Solutions (MMS), FP7 McCann, UM KSA, Snap Inc., Zenith KSA, TikTok, Bloomberg Media, APCO, EssenceMediacom, T

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Tags:#YChats Abdulrahman Suwailam Ahmad Chatila AI tools Ali Cuma Alice Tatton-Brown Anup Oommen Apco Bloomberg Media Brand Campaign Breakfast Briefing Campaign Middle East campaign saudi briefing communications content creative creators Culture Diriyah Company ESL FACEIT Group EssenceMediacom Expo 2030 Riyadh Fahad AlAhmed Fahad Mugharbel FP7 McCann FP7/McCann MENAT HUMAIN Hungerstation Ibrahim Hasan Integral Ad Science James Dutton Joe Bell Khaled Abou Sleiman King Salman Park Kiran Jay Haslam KSA marketing Mathieu Yarak MBC Media Solutions (MMS)McCann Content Studios media media and marketing Mohammad Basheer Aljuhani Mohammad Mannaa Nadeem Quraishi PR Rateel Alpha Talk Rateel Alshehri Rawan Yaqub Samer Lahoud Simon Shaw Snap Snap Inc.Snapchat Steve Plimsoll Tailwind TailWind EMEA Tarek Miknas The Fullstop Creative Agency TikTok Tony Yammine transactional relationships to transparent communication transparency trends UM KSA UM MENAT Wajahat Osmani WPP Media WPP Media MENA Yasmine AlTurk Youmna Naufal Zamakan Agency Zenith KSA

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.