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Dior, Snapchat launch new AR experience

Snapchatters will be able to try-on six new pairs of the B27, Dior’s newest sneaker.

Snapchat, in collaboration with Dior, a premier luxury brand has announced the launch of a unique and exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try-on six new pairs of the B27, Dior’s newest sneaker, through the power of AR, see how they look wearing the latest kicks, and purchase them from the Dior brand profile and on Dior.com.

Dior is reimaging the digital shopping experience using AR by bringing the sneakers to its customers in the comfort of their homes during the pandemic. This initiative is an opportunity for


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