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Dior, Snapchat launch new AR experience

Snapchatters will be able to try-on six new pairs of the B27, Dior’s newest sneaker.

Snapchat, in collaboration with Dior, a premier luxury brand has announced the launch of a unique and exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try-on six new pairs of the B27, Dior’s newest sneaker, through the power of AR, see how they look wearing the latest kicks, and purchase them from the Dior brand profile and on Dior.com.

Dior is reimaging the digital shopping experience using AR by bringing the sneakers to its customers in the comfort of their homes during the pandemic. This initiative is an opportunity for the brand to connect with its customers in the Middle East and around the world in a powerful and innovative way as it continues building a true AR e-commerce experience on Snapchat.

Rasha El Ghoussaini, MENA Luxury Lead, Snap Inc., said, “Dior is an incredibly innovative partner. They are one of the very first Maisons to have embraced the utility of augmented reality while entertaining their customers. The pandemic has profoundly changed the way people consume and interact with products and Dior has fully and rapidly adapted to the new normal. Augmented reality and try-on are shaping the user experience and the future of social commerce.”

As a supporter of creativity and innovation, Snapchat has also recently announced the launch of Lens Studio 3.2, an update to Snap’s powerful, free augmented reality (AR) creation tool that lets any creator or developer build their own Lenses and publish them directly on Snapchat.