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Snap celebrates its unique community in its first B2B campaign

The campaign sheds light on how Snapchatters are driving new ways to use technology and changing the culture for the better in the region

Snap launched its first brand-facing marketing campaign under the name of ‘Meet the Snapchat Generation’, targeting marketers and advertisers across the region. Celebrating the unique and special Snapchat community, the campaign spotlights the region’s Snapchatters with data around how their habits are driving new ways to use technology and changing the culture for the better.

Kenny Mitchell, CMO at Snap Inc. said: “The Snapchat Generation is the most informed, tolerant, active, and diverse group in history. Our first marketer-focused campaign showcases what is so special about our community, from their strongly held values to their unique behaviours.”

The campaign is buil


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