Marketing the occasion: social commerce at the busiest time of the year
In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.
Podcast in Anghami –> https://play.anghami.com/episode/1030392188
Host and script: Austyn Allison, editor, Campaign Middle East
Guests: Shayan Rahimi, head of e-commerce at Snap; Stan Brunais, head of marketing at Ounass
Editing: Georges ‘Josh’ Rouhana (Anghami) and Sofia Serrano
Production: Sofia Serrano