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Sofia Serrano

Dentsu MENA appoints Maya Tayara as first head of client engagement and growth

Havas Middle East appoints Alejandro Fischer as SVP – strategy & product innovation

It is Tee Time for Kevin Hart: Yas Island’s Chief Island Officer swings his way around Yas Links Abu Dhabi

Morse code signals the new campaign The Call of Adventure for Jeep

MediaBrands research study reveals key Saudi consumer media trends

The National appoints Alex Gubbay as head of digital strategy

Mobily partners with Brand4mance to drive results and traffic during Ramadan 2022

e& launches region’s first Telco NFT collection

Viola Communications broadens presence in Egypt

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THE WORK

The Ritz-Carlton revamps its brand with new global campaign

Featured News The WorkSep 27, 2023

Citi unveils new campaign ‘Hidden Riches’ to help protect wealth

Featured News The WorkSep 26, 2023

MG Motor and Havas launches new campaign promoting customer care

Featured News The WorkSep 26, 2023

Pinterest shows new possibilities in latest campaign

Featured The WorkSep 25, 2023

Everything goes green for KFC’s Saudi National Day celebrations

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

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Changing the marketing mindset

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