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Snap rolls out First Story ads

Examples of First Story ads from partners Level Shoes and The Royal Commission for Al Ula.

Snap has announced that it will be rolling First Story ads to advertisers globally.

Snapchat’s First Story ads offer advertisers the ability to book the first ad that Snapchat users see between friend’s stories.

The new takeover product is an addition to Snap’s existing offerings like First Commercial and First Lens, which enable advertisers to reserve the first six-second non-skip Commercial or first Sponsored AR Lens that a Snapchat user sees.

First Story has been a highly requested feature from advertising partners and was first tested in Saudi Arabia and the UAE ahead of Eid-al-Fitr, two of the largest markets for Snap Inc. in the MENA region, seeing great results for advertisers. Now, the company is excited to announce the global roll-out of First Story, set to unlock new opportunities for brands on Snapchat.

“Snap serves a highly engaged audience in MENA and the success of the First Story ads trial is testament to this,” said Sandra Essa, Product Marketing Lead – Brand at Snap Inc. in MENA. “This new ad product will undoubtedly help brands to stand out from the crowd and unlock an enhanced return on investment. By reserving the first slot within friend’s stories, brands can capture Snapchatters’ attention at scale in a way that was not before possible, providing a unique opportunity to make an impression right from the start.”

Early partners running First Story ads include Maybelline (L’Oreal), Unilever, Ounass, Level Shoes, The Royal Commission for Al Ula, and Parfums Christian Dior.