DigitalFeaturedInsightsMarketingThe Work

Anb and OMD boost social media performance with Omni Custom Audiences

For its World Cup credit card campaign, Anb, a bank in the Middle East, achieved breakthrough results in terms of awareness. It innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. According to Anb, the precise targeting approached delivered much higher levels of awareness in social media thanks to double-digit improvements in clickthrough and video completion rates.
Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a deep dive into the most pressing topics in out-of-home advertising. From measurement and digitisation insights and debate to networking w

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.