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Snapchat’s Hussein Freijeh examines the camera app’s year

Hussein Freijeh, general manager of Snap Inc also examines trends that will affect strategy in 2021

General manager of Snap Inc. MENA Hussein Freijeh spoke with Campaign to shed light on the changes brought by the pandemic as social media became one of the most used sources for staying connected.
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1 How has your user-base changed in 2020?

Our monthly addressable reach in the MENA region has grown 38 per cent year over year as of October 2020, now at 67 million unique Snapchatters – with a high concentration in the GCC. The GCC in particular is a key market where engagement and consumption rates on Snapchat are often higher than the global average. For exa


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