Emirates Development Bank has debuted The Multiplier Effect: Every Dirham Tells a Story in partnership with Livingroom and Boomtown Productions.
Told through the voices of entrepreneurs, innovators, and everyday individuals, The Multiplier Effect goes beyond numbers to reveal the true impact of Emirates Development Bank’s support in transforming industries, creating jobs, and enriching communities across the UAE.
The documentary follows the journeys of Rashid Al Salmi, Founder and CEO, Salmi, Boudoir Al Tamimi, Founder, Pure Soil and Hibo Orfahli, a patient who received cancer treatment at Oriana Hospitals and Clinics. Each individual narrates their experience of how Emirates Development Bank changed their lives with financial support.
“The Multiplier Effect highlights the people and ideas driving the UAE’s economic transformation,” said H.E. Ahmed Mohamed Al Naqbi, Chief Executive Officer of Emirates Development Bank.
“Every business we support contributes to jobs, innovation, and long-term value for the country. This film shows that impact clearly. By backing ambitious founders and working closely with our government and partners, we are strengthening the foundations of a diversified and future-ready economy,” he added.
The documentary was shot over the course of a year, with the aim of truly capturing the role Emirates Development Bank plays in developing the UAE’s economy and its ultimate effect on all of society.
“This was an amazing project to work on. It’s rare to have a client with the ambition to invest the time and money it takes to create proper content with genuine storytelling,” said Seyoan Vela, Chief Creative Officer of Livingroom.
Vela explained that the agency’s creative objective was to make something that is more than a corporate film. “Research alone took 5 months with no guarantee what the outcome would be yet the result (such as being picked up by a streaming platform) shows that this risk was ultimately rewarded,” he said.
The film was developed by Livingroom and produced by Boomtown Productions. It was directed by Ashni Lakhani who is famous for her work for the BBC and Business Insider.
