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Shantelle Nagarajan
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‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

Shantelle Nagarajan
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The Multiplier Effect aims to capture the role Emirates Development Bank plays in developing the UAE's economy and society. 

Emirates Development Bank Livingroom documentary

Emirates Development Bank has debuted The Multiplier Effect: Every Dirham Tells a Story in partnership with Livingroom and Boomtown Productions.

Told through the voices of entrepreneurs, innovators, and everyday individuals, The Multiplier Effect goes beyond numbers to reveal the true impact of Emirates Development Bank’s support in transforming industries, creating jobs, and enriching communities across the UAE.

The documentary follows the journeys of Rashid Al Salmi, Founder and CEO, Salmi, Boudoir Al Tamimi, Founder, Pure Soil and Hibo Orfahli, a patient who received cancer treatment at Oriana Hospitals and Clinics. Each individual narrates their experience of how Emirates Development Ban


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Tags:Ahmed Mohamed Al NaqbiBoomtown ProductionsBoudoir Al TamimiEmirates Development BankHibo OrfahliLivingroomOriana Hospitals and ClinicsPure SoilRashid Al SalmiSalmiSeyoan VelaThe Multiplier Effect: Every Dirham Tells a StoryUAE National Day
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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