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Digital

Call for listings in Campaign’s annual Agency Directory and Powerhouse Map 2026

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

From left, Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey; and Tarek Daouk, CEO, dentsu MENAT.

Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model

Arun Mohan, Equity Partner, Actualize

Actualize picks Arun Mohan as Equity Partner as it scales Arabic voice intelligence stack

Keeta

Masterclass in brand-building: Keeta enters food delivery market with trust, clarity

Why I quit marketing

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Seddiqi Holding

Seddiqi Holding appoints iProspect as digital media agency of record

Omnicom revealed a major restructure at the global level, announcing new leadership for its nine “Connected Capabilities”. Details in the story below.

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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