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Opinion

Cheryl Sheppard, Partner at TGP International talks about restaurant marketing

Examining the ‘new rules’ of restaurant marketing and activations

Charli Wright, Managing Director at JWI

Women in advertising: Define your success on your terms

Amel Osman, Partner, Instinctif Partners

How cognitive complacency is sabotaging public relations

Greenwashing in the age of accountability

Sherry Mansour, Managing Director, Seedtag MENA

Women in advertising: Embrace universal equality

Rasha Rteil, Managing Director, Hearts & Science UAE

Women in advertising: ‘Trying to fit in is not the same as belonging’

Rana Zeidan, Regional Business Director, Wavemaker MENA

Women in advertising: DE&I is ‘not a one-time act’

Women in advertising: The gamechanger girl boss

Noor Shihab, Founder and Managing Director, Brodmann Iraq

Women in advertising: ‘Diversity isn’t just a vision; it’s a vital resource’

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THE WORK

Chipsawich Campaign

Chipsy Egypt creates ‘social media phenomenon’ with crunchy ‘Chipsawich’

Advertising Featured Marketing The WorkSep 5, 2024

Shantelle Nagarajan

Deliveroo dons friendly ‘neighbourhood’ mantle in new campaign

EBM Incomplete Anthem Campaign Impact BBDO BBDO Pakistan child education

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkSep 4, 2024

EBM takes ‘Incomplete Anthem’ campaign on air to spur child education in Pakistan

Sadia What's Good Campaign

Advertising Creative Digital Featured Marketing The WorkSep 3, 2024

Sadia gets modern mums grooving in ‘What’s Good’ campaign

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Advertising Brands Creative Digital Editors' Picks Featured Marketing News The WorkSep 2, 2024

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

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