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HomeOpinion

Opinion

Campaign StaffOct 14, 2019

40

Investing in attention for growth

Austyn AllisonOct 8, 2019

309

Marketing Game Changers 2019: Mitin Chakraborty

Austyn AllisonOct 7, 2019

240

More than half of location-targeted adspend ‘wasted’

Campaign StaffSep 26, 2019

469

Power Essay by Perfomics Muhannad Hasan: Prepare for a Private Future

Campaign StaffSep 26, 2019

336

Power Essay by Publicis Cortlan McManus: Why software is eating the (agency) world

Campaign StaffSep 26, 2019

352

Power Essay by Fusion5’s Samran Waheed: When Art Meets Science.

Austyn AllisonSep 26, 2019

509

Power Essay by PHD’s Karen Doumet: Culture identity – fashionable or meaningful?

Austyn AllisonSep 26, 2019

418

Power Essay by FP7 McCann’s Jon Marchant: Be brave and prosper

Campaign StaffSep 26, 2019

407

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

Campaign StaffSep 25, 2019

605

Power Essay by Mindshare’s TJ Lightwala: Are you missing out on TV?

Campaign StaffSep 25, 2019

612

Power Essay by MCN Mediabrands Shadi Kandil: The New Way

Austyn AllisonSep 25, 2019

377

Electriclimefilms: a sustainable set

Campaign StaffSep 23, 2019

339

Power Essay by lifeonscreen’s Ursha S. & Saeed Alshamsi: Reinventing a classic

Campaign StaffSep 23, 2019

529

Power Essay by OMD’s Saleh Ghazal: Budgeting for better outcomes

Campaign StaffSep 22, 2019

785

Orikami Lab rebrands Spectrum Watches

Advertising Creative Featured The Work Video Video & AudioMay 13, 2019

Austyn Allison

Expo 2020 Dubai releases Messi ad by Face to Face

Advertising Creative The Work Video Video & AudioApr 9, 2019

Austyn Allison

Expo 2020 Dubai: Welcome to the Future

Creative Digital Featured Marketing The WorkJan 10, 2019

Austyn Allison

Zia Creative Network partners with Dubai Police for voting initiative

The Work VideoSep 10, 2018

Austyn Allison

Oasis Mall celebrates Emirati Women’s Day

The WorkFeb 25, 2018

Campaign Staff

Byblos Bank: No Place Like Home

The WorkFeb 25, 2018

Campaign Staff

Valentine’s Day surprise with Air Arabia.

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TBWA\RAAD Dubai shuffles its creative deck

Austyn AllisonJul 24, 2019

2.3K

Digital Essays 2014: Do you have a data strategy?

Nov 25, 2014

Lynx shortlists announced for Integrated, Creative Effectiveness, Healthcare and Glass categories

Mar 13, 2019

MullenLowe MENA names Matt Butterworth managing director

Jan 30, 2017

Augmented reality and the search for ROI

Feb 10, 2016

Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS

Nov 20, 2017

Correction: Abed Bibi and Meraas

Oct 8, 2017

HorizonGroup wins Abu Dhabi government briefs

Jul 22, 2012

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Opinion

SHAPE UP FOR GROWTH

Investing in attention for growth

Marketing Game Changers 2019: Mitin Chakraborty

More than half of location-targeted adspend ‘wasted’

Power Essay by Perfomics Muhannad Hasan: Prepare for a Private Future

Power Essay by Publicis Cortlan McManus: Why software is eating the (agency) world

Power Essay by Fusion5’s Samran Waheed: When Art Meets Science.

Power Essay by PHD’s Karen Doumet: Culture identity – fashionable or meaningful?

Power Essay by FP7 McCann’s Jon Marchant: Be brave and prosper

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

Power Essay by Mindshare’s TJ Lightwala: Are you missing out on TV?

Power Essay by MCN Mediabrands Shadi Kandil: The New Way

Electriclimefilms: a sustainable set

Power Essay by lifeonscreen’s Ursha S. & Saeed Alshamsi: Reinventing a classic

Power Essay by OMD’s Saleh Ghazal: Budgeting for better outcomes

In Memoriam: Imane Eddinari

Orikami Lab rebrands Spectrum Watches

Expo 2020 Dubai releases Messi ad by Face to Face

Expo 2020 Dubai: Welcome to the Future

Zia Creative Network partners with Dubai Police for voting initiative

Oasis Mall celebrates Emirati Women’s Day

Byblos Bank: No Place Like Home

Valentine’s Day surprise with Air Arabia.

TBWA\RAAD Dubai shuffles its creative deck

Digital Essays 2014: Do you have a data strategy?

Lynx shortlists announced for Integrated, Creative Effectiveness, Healthcare and Glass categories

du — Hussain Al Jassmi

MullenLowe MENA names Matt Butterworth managing director

Augmented reality and the search for ROI

Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS

The allure of the boutique

Correction: Abed Bibi and Meraas

HorizonGroup wins Abu Dhabi government briefs

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