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AOTYME2026
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Marketing

From search to answers: the quiet shift rewriting visibility, trust, and reputation

MMG's Ahmed Emam explores how Dubai-it is reshaping standards for premium Out-of-Home media through speed, quality and execution.

Dubai-it: What it means to build media at Dubai speed

Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

Private View by Engel & Völkers’ Diana Džaka Bičo

LOREALISTAR

L’Oréal Middle East reveals an inside look into its LOREALISTAR creator loyalty platform

work of

Here are Campaign Middle East’s Work picks of June 2026

Ralph Beckmann, Marketing Director Skoda at Volkswagen Group Middle East on heritage

Why heritage belongs in the future, not the archive

Cédric Lopez, Senior Sales Director, International, Sojern

The signals are there. Are you reading them?

Sarah Alaoui, Managing Director, DGA – Albright Stonebridge Group on marketing communications

The case for patience in communications

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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