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Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Discussing the need for partnerships beyond transactions

Is ESG understood in the UAE?

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

FP7 McCann KSA appoints Head of Strategy to strengthen Saudi leadership team

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Omnicom in talks to buy IPG – report

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

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CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

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THE WORK

TBO brings retro vibes to Black Friday campaign

CIB

Advertising Creative Digital Featured Marketing Social Media The WorkDec 6, 2024

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Featured Marketing The WorkDec 6, 2024

Shantelle Nagarajan

Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks

Featured Marketing The WorkDec 5, 2024

Shantelle Nagarajan

Al Ain Farms celebrates UAE National Day with limited-edition labels

7X Emirates Post Group The Maestro

Advertising Creative Digital Featured Marketing The WorkDec 5, 2024

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

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