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Snap introduces lens creator rewards to inspire AR creators

The new programme offers an opportunity for creators to build compelling lenses regularly and get rewarded financially

Image Credit: Snapchat

Snapchat has announced the introduction of Lens Creator Rewards, a new programme that helps and rewards the creativity of both aspiring and established creators.

It offers an opportunity for creators to build compelling lenses regularly and get rewarded financially for their work every month.

It is designed to celebrate the most creative lenses that help Snapchatters express themselves and have fun with friends, from imaginative new looks to try-ons and amazing AR scenes to explore.

Every month, a lens creator could be awarded USD7,200 for their top performing lens in the United States, India, and Mexico.

Lens Creator Rewards is open to new and current lens studio community members from nearly 40 countries including the UAE and Saudi Arabia. As a platform that thrives on real relationships that drive real influence, it allows creators to advance their skills and grow their businesses.

Image Credit: Snap

Snap’s new programme will be of great use to AR Creators in the region as they seek more rewarding ways to pursue what they love.

It further reaffirms its commitment to creating opportunities for those who continue to inspire the community with their creativity and imagination. 

Saudi Arabia, India, and the United States are now amongst the top five markets where lenses from lens creators achieve the most community engagement.

With over 85 per cent of Snapchat’s MENA daily users interacting with Lenses every day, Lens Creator Rewards makes for a fun addition to the platform’s continued efforts to support AR Creators across the region.

Bringing monetization to the forefront while providing audience growth opportunities, a wide range of creator-friendly features provide an effective marketplace that supports the future of content.

As a result, Snapchat has a global community of more than 300,000 AR creators, developers, and teams, who have built more than 3 million Lenses that Snapchatters have viewed more than 5 trillion times.