Snapchat has announced new AR features at its Lens Fest 2023 event.
The new lens studio, lens studio 5.0 beta, will include performance improvements, improved 3D modeling tools, and team collaboration options, providing more ways to develop Snap AR projects.
It is also adding new AI capabilities in the application.
“We teamed up with OpenAI to offer a new ChatGPT Remote API.
“Now, any lens developer can leverage ChatGPT in their lenses, unlocking new types of learning, conversational, and creative experiences for snapchatters,” said Snapchat.
By partnering with Open AI, Snap is introducing the new ChatGPT Remote API so anyone can build Snapchat lens with it for free.
Digital items are one other potential space of alternative for Snap, with the platform additionally integrating various fashion brand items into its Bitmoji clothing options, aligning with evolving consumer behaviors.
The hope is that this can allow the application to feed into the following technology of digital engagement and interplay, with it additionally seeking to promote these add-on lenses inside a brand new part of lens explorer, as a way to assist join extra customers with the identical.
It additionally shared some new stats on the expansion of lens studio, which now hosts over 330,000 AR creators, builders, and groups, all constructing on Snap’s AR platform.
The application said that it’s seen important curiosity in its lens creator rewards program, which gives a month-to-month reward of as much as $7,200 dollars for top-performing lenses in chosen areas.
Within the first month, greater than 45,000 lenses opted in, producing over five billion lens interactions by snapchatters.
