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Snapchat and UM MENAT release AR lens tactics study

Study finds AR ads provide utility and help build deeper connections with consumers and reveals AR best practices to optimize purchase journey

In collaboration with Snap Inc. and UM MENAT announced a new study, ‘The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey’.

The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.

The research was gleaned from multiple brands representing different verticals, including Levi’s and The LEGO Group, and was conducted in five different markets including the US, Canada, Australia, Saudi Arabia, and France. Different types of AR Lenses were tested to explore the potential of AR, including Shoppable AR Lenses, Gamified Entertainment Lenses, Interactive Entertainment Len


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