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From top left, clockwise, RAY Co-Founders Rimma Krasavina and Santiago Cuesta, and industry leaders supporting as faculty, including Kraft Heinz's Passant El-Ghannam, Core42's Diego Florez, FP7 McCANN MENAT's Federico Fanti, Horizon FCB MENA's Alex Pineda, LEO MEA's Muhammad Ali, and Publicis Groupe Middle East's Tahaab Rais.

RAY: Dubai’s first dedicated advertising school launches with line-up of leaders

Mazarine, the global creative group has announced the acquisition of Bacchus, the international public relations and digital agency.

Mazarine Group acquires Bacchus, luxury public relation and digital agency

Watermelon Communications' Pradeep Kumar explores why AI adoption must be matched by accountability and trust to protect reputation.

The AI trust gap is a communications problem, and it is widening

MediaXNetwork's Rabih Al Atat shares why Abu Dhabi's new OOH guidelines mark a turning point for outdoor advertising.

Abu Dhabi’s new OOH guidelines are not red tape. They are market infrastructure.

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Campaign Hall of Fame

Campaign Hall of Fame

Hear from top marketers

FIFA World Cup 2026 Coverage

FIFA World Cup Coverage

Call for listings in Campaign’s PR and Experiential Guide 2025

LATEST REELS

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TOD by Bein talabat

TOD by bein, talabat campaign reaches 214 million people across key MENA markets

du telecom

du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs

The Marketing Society GCC Awards

Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Ahmad Bin Askar, Chief Communications Officer, Sports Boulevard Foundation Office, and Athar Festival 2025 Jury Member on Saudi work and marketing

Athar Voices on Campaign: ‘The best Saudi campaigns are starting to lead’

Farah Al Alami, Chief Communications & Marketing Officer, Global Fertility and Bnoon on healthcare marketing

Critical truths every healthcare CEO must comprehend about marketing and communications

Tarek Nour Advertising Orange Egypt

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Why the strongest brand partnerships go far beyond mere awareness

Faris Sibai

Faris Sibai joins Animotion Media Group as Chief Commercial Officer