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From left, Habib Wehbi, Chairman and Group CEO of Hypermedia, and Mansoor Al Sabahi, CEO of Mada Media.

Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia

The Spin: lost in translation, measurement and AI

CTV

CTV is becoming intent-driven, are brands measuring it correctly?

communications north

Communications agency North Seventy Five expands to Abu Dhabi

Jordan Tourism Board FP7 McCANN UAE Dubai Initiative MENAT account win

Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media

Campaign Hall of Fame

Campaign Hall of Fame

Hear from top marketers

Listings open for Audio & Radio Guide 2026

Listings open for Audio & Radio Guide 2026

Shape opinions with DMS

Shape opinions with DMS

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FEATURED

Freedom Studio's Hisham Lahouasnia breaks down World Cup campaigns, highlighting the gap between iconic storytelling and busy advertising.

What actually makes a great world cup ad?

Viola Communication's Mohammed Ajawi explains how AI hasn’t killed creativity in the Gulf; rather, it has exposed bad creativity.

AI didn’t kill creativity in the gulf

Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines

Lina Khan, Director of Marketing & Communications, Shangri-La Jeddah

Shangri-La Jeddah appoints Lina Khan as Director of Marketing and Communications

Mohammed Al Khereiji, Chairman of SMC Group

SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt

Sitecore Scrunch

Sitecore acquires Scrunch to help brands influence AI discovery and buying decisions

stream FIFA

MENA audiences can stream FIFA World Cup 2026™ through talabat, TOD by beIN partnership

Lamborghini’s Martino Picotti explores why heritage, identity and emotional resonance are becoming the defining drivers of luxury in GCC.

Emotional performance in the new age of luxury

Performance versus brand: finding the right balance