Homepage - Campaign Middle East

Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

Campaign's 40 Over 40 recognises Kinloch Magowan, Managing Partner, Assembly as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Kinloch Magowan, Assembly

From search to answers: the quiet shift rewriting visibility, trust, and reputation

MMG's Ahmed Emam explores how Dubai-it is reshaping standards for premium Out-of-Home media through speed, quality and execution.

Dubai-it: What it means to build media at Dubai speed

Campaign's 40 Over 40 recognises Alex Lopes, Media Director, Interesting Times as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Alex Lopes, Interesting Times

Campaign Hall of Fame

Campaign Hall of Fame

Hear from top marketers

FIFA World Cup 2026 Coverage

FIFA World Cup Coverage

Call for listings in Campaign’s PR and Experiential Guide 2026

LATEST REELS

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FEATURED

Cédric Lopez, Senior Sales Director, International, Sojern

The signals are there. Are you reading them?

Majdi Ghraizi, Co-Founder and General Manager, Bold Influence

Campaign Middle East 40 Over 40 2026: Majdi Ghraizi, Bold Influence

Sarah Alaoui, Managing Director, DGA – Albright Stonebridge Group on marketing communications

The case for patience in communications

Marc Ghosn, President, Client Solutions MENA & Head of WPP Amazon Opendoor MENAT, Wavemaker

Campaign Middle East 40 Over 40 2026: Marc Ghosn, Wavemaker

Abdulrahman AlJefri, Acting Chief Marketing Officer, Diriyah Company

Pillars of success: Be credible, bold, authentic, innovative surprising, aware and realistic

Tarek Esper, Managing Director, SOCIALEYEZ

Campaign Middle East 40 Over 40 2026: Tarek Esper, SOCIALEYEZ

Hiba Momani, Managing Director, Hills Advertising on OOH

The next era of OOH will be engineered, not bought

Layal El Sayed, Business Director, C2 Comms

Campaign Middle East 40 Over 40 2026: Layal El Sayed, C2 Comms

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact