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$From left, Noor Akar, Group Creative Director; Rony Skaf, Head of Digital and Innovation; •Rita Nasr, Group Creative Director; and Astha Sirpaul, Head of Strategy at TBWA\RAAD promotions$

TBWA\RAAD reveals senior promotions across key departments

Why community-driven storytelling is the real startup advantage

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

With Nadine Njeim as the face, Henkel Consumer Brands debuts haircare line in the Middle East

Maison de RA activation, by Untitled Co. and The Offsite Studio, uses cultural cues to turn fashion into a reflection of identity.

Maison de RA turns ‘identity’ into main fashion accessory in campaign

Reiner Erlings, amp sound branding & Landor Group's Reiner Erlings on why brands should treat sonic branding as a tool for more human and emotionally intelligent experiences.

The human frequency: Why brands need to start listening

Ads that work as hard as you do

Hear from the top marketers

Start with discovery, stay for results

Shape opinions with DMS

FEATURED

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

George Maktabi, Group Chief Executive Officer at Webedia Arabia on Saudi Arabia

The power of imagination: Writing the future of Saudi Arabia

FRASER Power Horse

Energy drink brand Power Horse picks FRASER as global creative partner

Suad Merchant, Chief Marketing Officer, GEMS Education.

Suad Merchant appointed Chief Marketing Officer at GEMS Education

MCN’s Arsenijevic shares how agencies can drive measurable sustainability by co-creating solutions, not just campaigns.

Start empowering brands to lead real sustainability

Platinumlist reveals Saudi consumer ticketing trends

Platinumlist reveals Saudi consumer ticketing trends

UAE Government

UAE Government Media Office launches Media Campaign Planning Guide

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin Thomas.

AI isn’t the problem – apathy is

enchanteur

Enchanteur enchants with elegance in latest TVC