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Hardee’s uses Snapchat to upgrade its brand image

Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign.

Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the brand’s limited-edition burgers launched for the Godzilla vs. Kong blockbuster in collaboration with Warner Bros.

Launched regionally, the results were outstanding with the lens delivering more than 15 million impressions with an average playtime of 15s vs 10s for the QSR industry.

UAE and Qatar witnessed a stellar playtime of 35s and 24s r


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