Snap Inc., in partnership with the Minister of State for Artificial Intelligence, Digital Economy and Remote Work Application Office, launched a AR lens to raise awareness around the Ghaf tree; the UAE’s national tree, by supporting Goumbook’s ‘Give a Ghaf’ tree planting program.
The initiative launched on the occasion of UAE’s 51st National Day, represents a unique activation that showcases how Augmented Reality (AR) can be used to help make the UAE greener while increasing environmental awareness and engaging with the Snapchat community. The initiative is part of Snap’s global AR for Good efforts and the very first one to take place in the MENA region.
This National Day, Snapchat users
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