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Snap celebrates UAE national day with ‘Give a Ghaf’ AR lens

Snap Inc., in partnership with the Minister of State for Artificial Intelligence, Digital Economy and Remote Work Application Office, launched a AR lens to raise awareness around the Ghaf tree; the UAE’s national tree, by supporting Goumbook’s ‘Give a Ghaf’ tree planting program.

The initiative launched on the occasion of UAE’s 51st National Day, represents a unique activation that showcases how Augmented Reality (AR) can be used to help make the UAE greener while increasing environmental awareness and engaging with the Snapchat community. The initiative is part of Snap’s global AR for Good efforts and the very first one to take place in the MENA region.

This National Day, Snapchat users will be able to plant a virtual Ghaf tree through the AR lens, and Snap has committed to support their efforts by planting up to 1,000 trees.

The UAE National Day AR activation work through scanning the Snapcode to access the Ghaf Tree lens and allows the users to take the pledge to preserve the National Tree of the UAE. The users can then flip the camera to rear view to use soil, seeds, and water step-by-step to nurture the Ghaf. Once done, a Ghaf tree starts growing in the user’s space. The tree grows to a larger-than-life-size and the user is commended on being part of the initiative.