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MENA creator agencies join closed cohort for Snap partner programme

Agencies will gain access to Snap’s Creator Discovery API, allowing them to identify relevant Snap Stars on the platform and unlock valuable insights to optimise their campaign strategies.

Snap Inc. has launched its new Advanced Partner Programme for creator agencies across the Middle East and North Africa (MENA) region, unlocking access to Snap’s creator expertise and latest tools.

The Snap Partner Program offers creator agencies and advertisers the opportunity to gain deeper insights about Snap Creators and the collaboration opportunities available to execute successful campaigns. Through the programme, agencies will gain access to Snap’s Creator Discovery API, allowing them to identify relevant Snap Stars on the platform and unlock valuable insights to optimise their campaign strategies.

A curated package of education tools will also be available for participating agencies through Snap Focus, an e-learning platform offering certifications across a range of modules. Early access to the Snap Creator Marketplace (Beta) will also be granted to those part of the programme and much more.

“We know that trust, transparency and authenticity are the key drivers for brand sponsored creator content on the platform. This programme reflects our commitment to facilitate collaboration between our partners and our creator community, leveraging insights and data to drive meaningful business outcomes,” said Jake Thomas, Head of UAE Market at Snap Inc. in MENA.

The programme is designed to reinforce Snap’s commitment to empower both creators and business partners across the region, and participating agencies will be recognised with the Snap Advanced Partner Badge.

The first phase of the Advance Partner Programme for creator agencies is now underway with a closed cohort of pilot agency partners including:

  • ArabyAds Group
  • Brand Ripplr
  • Creo
  • Influencer
  • InHype
  • LAVAD
  • Moalen
  • Publicis Groupe – Content Practice
  • Sociata (previously Vinelab)
  • The Goat Agency MENA, part of GroupM MENA
  • Vamp

To mark the launch of the Advanced Partner Programme for creator agencies, Snap hosted a Partner Enablement Day in Dubai, offering in-depth training on best practices, alongside live demonstrations of the tools and resources available within the new program.

The Advanced Partner Programme marks another step in Snap’s dedication to foster an innovative, collaborative, and authentic creator ecosystem in the MENA region.

On Snapchat, creators share their whole story – not just the polished, picture-perfect moments or the latest trends. More than 67 per cent of Snapchatters follow creators on the platform for a look at their favourite creator’s daily life, highlighting that their content feels authentic and trustworthy.

For brands looking to tap into GCC audiences to achieve their marketing objectives, this represents a great opportunity to produce sponsored creator content that is relevant and more resonant.

In fact, several reports indicate that 97 per cent of Snapchatters, across generations, are receptive to brand sponsored creator content and 59 per cent actually purchased the product after viewing the content.