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Appointments

JWI

Independent creative agency JWI acquired by Charli Wright

Leo business lead

Leo Burnett ME adds to KSA leadership with business lead appointment

From left, Mahmoud Shaban, Business Lead, Saudi Arabia; Yash Murthy, Executive Director, Social; and Wassim Olabi, Creative Director at Create.

Create. appoints Business Lead, Creative Director and Social Executive Director

Amjad Fakhouri, Country Head of KSA of 7awi Media Group

7awi Media Group appoints Country Head for KSA operations

Basim Asaad

Landor appoints Basim Asaad as Managing Partner, KSA

Lisa Pennington, Chief Operating Officer, BLR World

BLR WORLD appoints former FIFA Director as Dubai-based Chief Operating Officer

Jean-Karl Saliba

IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships

Dina Nimer and Karen Coetzee Rise Middle East

Rise appoints Dina Nimer and Karen Coetzee to Middle East Board

Jaimesha Patel, CEO, Creó

Créo Global picks Jaimesha Patel as Chief Executive Officer

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Editors' Picks Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Apr 15, 2025

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