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Saudi Focus

Shantelle Nagarajan September 19, 2024

Heinz goes brandless to celebrate Saudi National Day

Shantelle Nagarajan September 18, 2024

UAE, Saudi consumer spending trends revealed

Shantelle Nagarajan September 16, 2024

Saudi agency Lhamim celebrates four new business wins

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Campaign Editorial September 16, 2024

Harnessing the power of creators: a new era in regional marketing

MCN Academy

Anup Oommen September 9, 2024

MCN Academy launches new Saudi graduate training programme

Careem Rides Chain Reaction

Anup Oommen September 5, 2024

Careem Rides picks Chain Reaction for creative support in KSA

Campaign Editorial August 30, 2024

Women in advertising: Collaboration catalyses success

Campaign Editorial August 30, 2024

The role of real connections in KSA

Anup Oommen August 28, 2024

Saudi holding company shares strategy behind its brand refresh

Shantelle Nagarajan August 26, 2024

‘Saudi Arabia is the dream for every marketer’

Athar - Saudi Festival of Creativity press conference

Anup Oommen August 23, 2024

Athar Festival of Creativity unveils speaker lineup, training initiatives

Shantelle Nagarajan August 22, 2024

PUMA and Al Hilal ‘Play for Real’

Golden Chicken Tarek Nour Saudi Arabia Curse of Anything Campaign

Anup Oommen August 20, 2024

What’s for dinner? Saudi Golden Chicken on “the curse of anything”

Shantelle Nagarajan August 15, 2024

Marketing to Saudi’s real audience

Shantelle Nagarajan August 15, 2024

UK-based production house expands to the region

Shantelle Nagarajan August 13, 2024

How this Saudi hospital redefined its global healthcare branding

Shantelle Nagarajan August 6, 2024

The broadcast success of first ever Esports World Cup in Riyadh

Shantelle Nagarajan August 5, 2024

“I learned this on TikTok” becomes Egypt and KSA campaign

Ishwari Khatu July 30, 2024

Athar Awards out to set new benchmarks for Saudi creativity

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Anup Oommen July 26, 2024

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Faisal Ali Al Eisawi, regional managing director, Digitect marketing story paid partner content

Anup Oommen July 24, 2024

“Marketing agencies need a cultural overhaul”

Ishwari Khatu July 22, 2024

Nivea addresses uneven skin tones in new Saudi campaign

SMC Starzplay

Anup Oommen July 22, 2024

SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A

INFINITI campaign local adventurers Undiscovered Arabai

Anup Oommen July 18, 2024

INFINITI, local adventurers pop the hood on region’s hidden gems

Shantelle Nagarajan July 18, 2024

‘‘Saudi youth are exploring new avenues of self-expression”

Shantelle Nagarajan July 18, 2024

Extend Group grows with Group Managing Director appointment

Ishwari Khatu July 12, 2024

Is the Saudi POV different from the rest of the world?

Haneen Abdulaziz, Social Media Lead, MDLBEAST Saudi Arabia

Campaign Editorial July 12, 2024

Straightforward keys to success for Saudi social campaigns

Shantelle Nagarajan July 4, 2024

Is this 2010s trend making a marketing comeback?

Ishwari Khatu July 4, 2024

How are the different aspects of Saudi changing?

Shantelle Nagarajan July 3, 2024

Arby’s KSA cooks up authenticity in first anniversary campaign

Ishwari Khatu July 2, 2024

Disruption® in the Kingdom of Disruption

Ishwari Khatu July 2, 2024

Red Bull leans into “unusual” to keep up with changing Saudi culture

Ishwari Khatu July 1, 2024

The key to biggest opportunities for brands and agencies in Saudi

MBC Group Top Chef

Anup Oommen July 1, 2024

MBC Group picks new Saudi location for Season 8 of “Top Chef”

Ishwari Khatu June 21, 2024

The “Made in Saudi. Think in Saudi” belief

Ishwari Khatu June 20, 2024

Saudi market: A playfield for tense competition

Ishwari Khatu June 19, 2024

Saudi agencies are facing “formidable challenges”

Ishwari Khatu June 19, 2024

The significance of crafting content that resonates with Saudi audiences

Ishwari Khatu June 14, 2024

Saudi clients demand more than just advertising

Ishwari Khatu June 14, 2024

How are Saudi consumers and clients changing?

Ishwari Khatu June 13, 2024

How Saudi is pioneering the future of global events and marketing

Ishwari Khatu June 13, 2024

Saudi consumer behaviour is “radically changing”

Shantelle Nagarajan June 10, 2024

The marketing strategies behind GymNation’s Saudi expansion

Ishwari Khatu June 10, 2024

Spotify strikes the right note with KSA localisation

Shantelle Nagarajan June 10, 2024

Balancing global trends and local values in Saudi Arabia

Shantelle Nagarajan June 7, 2024

Engaging the next generation

Shantelle Nagarajan June 7, 2024

The evolving nature of marketing to the Saudi youth

Shantelle Nagarajan June 7, 2024

Boost engagement with Saudi consumers through CTV advertising

Ishwari Khatu June 5, 2024

Lucid Motors campaign builds emotional bonds with Saudis

Ishwari Khatu June 4, 2024

How star players will make Euro 2024 a hit with Saudi Fans

Sonia Majumder May 31, 2024

Navigating the dynamic landscape of advertising to Saudi youth

Ishwari Khatu May 30, 2024

How Saudia leveraged a “historic showdown” between boxing champs

Sonia Majumder May 30, 2024

Unlocking the power of sports in Saudi Arabia

Sonia Majumder May 30, 2024

The power of innovation and collaboration in Saudi Arabia

Justin Harper May 30, 2024

Saudi: “A perpetual state of beta”

Justin Harper May 29, 2024

Saudi’s PIF is top ranked sovereign wealth fund for brand value

Shantelle Nagarajan May 29, 2024

Rotana TV creates new programme to showcase Saudi Vision 2030

Sonia Majumder May 29, 2024

Saudi firm MIS invests $1M in Elon Musk’s AI business

Justin Harper May 28, 2024

Franklin Templeton launches its debut campaign in Saudi Arabia

Ishwari Khatu May 27, 2024

Rebranded Saudi studio launches with new talent initiative

Sonia Majumder May 27, 2024

Saudi Work: Evolving narratives of advertising and marketing

Sonia Majumder May 24, 2024

TikTok boosts Kraft Foods’ sales in Saudi Arabia

Shantelle Nagarajan May 24, 2024

Are new agencies meeting Saudi brand needs?

Ishwari Khatu May 23, 2024

Podcast: The role Snapchat plays in Saudi culture

Shantelle Nagarajan May 22, 2024

Understanding brand boycotts in Saudi Arabia and the UAE

Justin Harper May 21, 2024

Saudi Tourism Authority launches its summer programme for 2024

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THE WORK

Raffles pins it on the butler with new global campaign

Paul Pogba Impact BBDO VIP Films Beyond part of Omniyat Imagine More campaign

Advertising Creative Digital Featured Marketing News The WorkSep 20, 2024

Paul Pogba features in Beyond, part of Omniyat Group campaign

Shaquille O'Neal Abu Dhabi Calendar

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkSep 19, 2024

Shaq leaks ‘confidential’ Abu Dhabi events calendar as Steve Harvey campaigns

ASICS Back to School campaign

Advertising Creative Digital Featured Marketing News The WorkSep 16, 2024

ASICS features its employees’ children, influencers in Back to School campaign

Advertising Editors' Picks Featured The WorkSep 10, 2024

Shantelle Nagarajan

RTA celebrates 15th anniversary with ‘heroes without capes’

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