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Snap showcases ‘Future of Saudi’ through AR

Saudi National Day Snapchat

In celebration of Saudi Arabia’s 92nd National Day, Snapchat is giving its community in the Kingdom and the global audience the opportunity to celebrate the day with a never-seen-before Augmented Reality (AR) activation. Following the well-received 2021 activation that shed light on the Kingdom’s rich heritage, this year, Snapchat is taking users on a futuristic journey powered by Snap’s augmented reality technology.

Celebrating the year’s theme, ‘This is our home’, Snapchat users will be able to access a world lens and explore the future of Saudi Arabia.

This National Day, Snap is giving Saudi citizens the chance to demonstrate their pride and love for the Kingdom while also learning about the exciting landmarks and future projects that will call Saudi home. Among these markers are the Red Sea Project, a luxury destination offering that is set to customize experiences to the unique needs of each visitor, as well as Neom’s Oxagon project that will deliver a new paradigm where people, industries and technologies come together in harmony with nature. Snapchat users will also have the chance to explore Qiddiya, the disruptive destination which will offer immersive and innovative experiences integrated on a scale that has never been seen before. Finally, Neom’s The Line project will take Snapchat users on a journey to a smart, innovative and sustainable city.

Users can show their national spirit through the Face Lens experience and snap a photo with celebratory decorations featuring fireworks and confetti.

Commenting on this unique activation, Abdulla Alhammadi, regional business lead at Snap Inc. said: “Saudi Snapchat users are amongst the most engaged globally and in celebration of National Day we wanted to provide our community with a unique opportunity to mark this special day. In addition to shedding light on several mega-projects that are set to shape the future of the Kingdom, this activation allows Snapchat users to express their love for the nation and celebrate National Day through an AR-powered and engaging experience.”