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AOTYME2026
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Creative

Campaign's 40 Over 40 recognises Kinloch Magowan, Managing Partner, Assembly as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Kinloch Magowan, Assembly

Campaign's 40 Over 40 recognises Alex Lopes, Media Director, Interesting Times as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Alex Lopes, Interesting Times

Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

Private View by Engel & Völkers’ Diana Džaka Bičo

$Campaign's 40 Over 40 recognised Joe Lahham, Managing Director, TBWA\RAAD as a leaders who have shaped the marketing industry.$

Campaign Middle East 40 Over 40 2026: Joe Lahham, TBWA\RAAD

Campaign's 40 Over 40 has recognised Lea Koyess, General Manager, UM Dubai as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Lea Koyess, UM Dubai

work of

Here are Campaign Middle East’s Work picks of June 2026

Razmik Kalaidjian, Regional Managing Director, Boopin

Campaign Middle East 40 Over 40 2026: Razmik Kalaidjian, Boopin

Ralph Beckmann, Marketing Director Skoda at Volkswagen Group Middle East on heritage

Why heritage belongs in the future, not the archive

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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