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Creative

Adidas evokes the past in Originals brand platform

The master of winning awards on a shoestring budget

New ad school comes to Saudi

Is this the end of creative writing?

“We’ve been repeatedly told to raincheck our crazy creativity”

The Finger Lickin’ Formula

Why every creative needs a side project

View from Cannes: Tuesday’s Alok Gadkar

Tactical appoints Jose Sanchez as Head of Creative

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THE WORK

MG Motor and Havas launches new campaign promoting customer care

Featured News The WorkSep 26, 2023

Pinterest shows new possibilities in latest campaign

Featured The WorkSep 25, 2023

Everything goes green for KFC’s Saudi National Day celebrations

Brands Featured News The WorkSep 25, 2023

Namshi and Adidas launch new campaign to celebrate Saudi National Day

Creative Featured The WorkSep 18, 2023

Adidas evokes the past in Originals brand platform

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

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Instagram to roll out new “Shared Story” feature

Jun 9, 2023

Publicis Groupe appoints Elie Milan as CPO for Publicis Media

Sep 19, 2023

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