Instagram is testing out a new “Shared Stories” feature that is designed to enable influencers to collaborate and share memories with their followers.
The feature allows influencers to invite their followers to contribute to their stories and add their own content to it, which is then approved by the influencer.
Users will be able to increase connection, conversation and engagement attracting more users to the platform.
Similar features have already been added to other social media networking platforms. For example, Snapchat offers a feature called “Our Story” that allows users to add a shared story based on a particular location and occasion.
While Instagram and Snapchat plan to roll out a new feature for its stories making it dynamic, YouTube is moving away from the Stories format as of last month, and focusing on Shorts and community posts gaining more traction as engagement options.
Following the launch of Instagram’s Broadcast Channels feature, which allows creators to build a community within a new messaging space, the app allows creators to host guests on the channel.
This feature will offer brands and creators the opportunity to share behind-the-scenes snippets, drop sneak peeks of upcoming releases or create content with duo-talents and connect with their audiences on a more personal level.