Episode name: AR, engagement and opportunity: The growth of Saudi
In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.
Podcast in Anghami –> https://play.anghami.com/episode/1022271220
Host and script: Austyn Allison, editor, Campaign Middle East
Guest: Abdulla Alhammadi, regional business lead at Snap Inc.
Editing: Georges ‘Josh’ Rouhana (Anghami) and Sofia Serrano
Production: Sofia Serrano