Video is big. Ask any influencer. While content for social could once be striking images, now a brand – commercial or personal – is nothing without video. Phone manufacturers are recognising and driving this, building ever-better cameras, faster processors and more creative editing software into every handset.
With streaming service Anghami listing on the New York Stock Exchange and regional podcast networks securing ever-larger rounds of funding, there is money in the region’s audio industry. Radio advertising revenue may have taken a hit during the Covid-19 lockdowns, but listening is up. People are suffering screen fatigue and are finding ways to consume […]
Dates: March 9 – March 29 Where: @TwitterMktgMENA Twitter and Campaign Middle East are collaborating to bring brands and agencies exclusive insights and strategies needed to develop their 2022 Ramadan campaigns on Twitter in a four-part Spaces series. The weekly series will see host Austyn Allison, Senior Editor at Campaign Middle East, explore insightful themes with […]
Ramadan is the most important season for many marketers, but the quality of advertising and media around the holy month often failed to reflect that. Then Covid-19 came along and reminded the industry as well as everyone else what Ramadan is really about. It’s about connections, caring and concern for others. The cliches have […]
Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing every brand’s ability to deliver engaging messages. Campaign’s next Online Briefing will be: Adtech Playbook – A roadmap to superior performance. The panel discussion in this online event will share insights and best practices and elaborate on the challenges and […]
Campaign’s annual Industry Night was back in 2021. The exclusive meet-and-mingle, supported by TikTok For Business and was by invite only. Directly after our Marcomms360 – Predictions 2022 event at FIVE The Palm on November 11, we invited a select group of agency, client and industry leaders to gather for drinks at the hotel’s The Maiden […]
Event Highlights : Full event video: Campaign Breakfast Briefing: OOH 2022 – The Road Ahead 2020-21 was a tough time for the out-of-home (OOH) media industry, with lockdown compounded by budget cuts. But it is bouncing back on news of plummeting infection rates and the long-awaited opening of Expo 2020 Dubai, the greatest show […]
Campaign Online Briefing: Creativity you can hear: audio storytelling, targeting and the future Date: Wednesday | October 6, 2021 Time: 2:00PM – 3:30PM Take a moment right now to close your eyes and listen to the world around you. What can you hear? The hum of air con? Traffic? Your kids breaking something? Conversation? The […]
Campaign Online Briefing: Cross-platform content – how to do it right Date: Wednesday | September 15, 2021 This webinar highlighted how content should live on different platforms and how to utilise it for best outcomes – taking into consideration audience behaviour. Webinar speakers shared their tips on how advertisers can capitalise on cross-platform content, from […]
An App for That: Brand engagement & mobile development Date: Wednesday | July 7, 2021 Time: 2:00pm For many mobile phone users, apps are lifesavers. We use them to book our cabs, find our way, order our food and talk to our friends. In convenience-led, technology-savvy Middle East markets, the app industry is expanding at […]
Campaign’s TV 2021 Online Briefing takes on a giant: television advertising. Until the advent of digital it formed the undisputed elder statesman of regional marketing communications. Now smart thinking and new technologies have taught this old medium some fresh tricks. At the free-to-attend virtual event, two panels of experts analyse the growth from yesterday’s to […]
With the growth of video platforms, made-for-digital content and 5G, video advertising is growing exponentially. While traditional TV is far from dead, advertisers and planners are now thinking along the lines of converged video advertising. Whether on television or digital, video is the ideal format to build brand, raise awareness and educate viewers. In Campaign’s […]
Ramadan is considered the Super Bowl of the region, the busiest time of the year for advertisers. It is a month steeped in tradition, but last year it changed. Gone were the traditional gatherings, and gone were the messages of togetherness as we saw a Holy Month like we had never seen before. This year, […]
What’s tougher? Winning new customers or persuading them to stick around? Acquisition and retention are closely linked challenges, and Campaign’s next Online Briefing addresses them both. Consumers are becoming increasingly knowledgeable about how their personal data is gathered and used, and more sceptical and wary about how they are profiled and targeted by marketers. So […]
2021 will be a year of consolidation and building on last year’s advances in advertising technology. The market has already changed faster than anyone could have predicted, and its high-tech transformation is set to continue at full speed. In 2020 Covid-19 forced a pace of digital change that had been inconceivable in previous years. Consumers […]
When the coronavirus crisis first hit the region, out-of-home was one of the media channels most affected. It was where people weren’t: out of their homes. But since lockdowns have been lifted, the sector has begun to bounce back. It has changed, though. The advertisers on our cities’ billboards, mupis, screens and lampposts are different, […]
Whether you are a small business handling your own communications or a massive corporation redefining your PR strategy, you will learn something from Campaign’s next webinar. Campaign’s editor is joined by three PR professionals – Cicero & Bernay’s Tariq Al Sharabi will bring a big-agency perspective, while Shadani Conslulting’s Zaib Shadani will represent boutique agencies […]
With superfast 5G devices and new gaming consoles hitting the market, where are consumers headed? Fast 5G technology is taking over the mobile landscape. 5G subscriptions have already surpassed 500,000 in the Gulf countries since its launch in 2019. Whilst some markets have slowed due to the pandemic, MENA subscribers are expected to reach 90 […]
The coronavirus pandemic has wrought havoc on the world’s economies, devastating entire sectors as people are forced to stay home and self-isolate. Shops, restaurants and other businesses have been shuttered as people are forced to remain indoors. But some businesses are weathering the storm better than others, particularly those with a strong e-commerce presence. While […]
Video production has long been a mainstay of the advertising industry. But in the last few years alone we have moved a long way from the traditional 30-second TVC. Social media generates a constant demand for video content, and today’s consumers expect it to be more entertaining, informative and engaging than ever. So how do […]
Campaign’s 2020 programme of Breakfast Briefings got off to a strong start with the first in our calendar tackling the ever-changing world of ad tech. After a keynote by Christos Solomi, managing director of Artefact, an audience of more than 100 engaged with two panels. The first looked at how computers and humans can work […]
The Crunch is back. If you attended the previous one, you know it’s a lot of fun and catching up. If you missed the last one, this is your chance to find out for yourself… Pics from the event What is the Crunch? A networking evening for the media, marketing and creative community. Free drinks, […]
It’s party time! – Campaign’s Industry Night 2019 Last year Campaign had a party to celebrate our 10th anniversary. It was great, so this year we are having another one. An 11th birthday isn’t much of a thing unless you’re an 11-year-old, but we plan to throw a bash because we can. We’ve got a […]
Ask any layman to think of advertising and one of the first images that will spring to mind is a big, bold billboard. There can be no denying that traditional outdoor advertising is one of the quintessential marketing mediums. It is literally the biggest form of regular media. But it is changing fast. Digital technologies […]
Gather round while we tell you a story. On June 11, Campaign will host a breakfast briefing bringing together the key characters in the ongoing tale of the region’s storytelling and content journey. There will be creatives, brands, planners, technologists, media and dragons (subject to availability) on stage to discuss today’s hot topics about strategy, […]
What’s ‘The Crunch’? The Crunch is basically a networking evening for the media, marketing and creative community. Free drinks, good company, and a couple of interesting talks to kick off the conversation. It’s presented by Campaign and your drinks are paid for by our generous sponsors at Hug. Who should attend? Curious marketing managers who […]
E-commerce marketing: How to make people spend money online Campaign’s upcoming breakfast briefing addresses one of 2019’s hottest topics: e-commerce. By 2017, the region’s e-commerce market was already worth $8.3bn, according to a Bain & Company/Google report released earlier this year. It has been growing at 25 per cent a year and shows no sign […]
If a picture speaks a thousand words, how many can a video shout? At Campaign’s upcoming breakfast briefing we look at one of the central pillars of today’s media and communications market. The morning event will cover some of the most talked about challenges in video today, from viewer preferences to emerging platforms and production […]
Overview of Campaign Business Breakfast on Ad tech 2019. The technology behind advertising and marketing in the Middle East and the rest of the world is beginning to mature. New legislation regulates what data can be gathered, how it can be gathered, and how it is used. One-time start-ups are becoming big players in the […]
On Dec 6th, we gathered at Fairmont The Palm in Dubai for a party that brought together the industry to celebrate Campaign Middle East’s 10 years in the region with Motivate Publishing Group. Special shout to our sponsor Skyscale media services. Here are some pics from the party:
Campaign’s final Breakfast Briefing of 2018 revisited our successful launch event held in February 2018, which asked: How can marketing managers benefit from ad tech? This Breakfast Briefing took a more in-depth look at one particular aspect of ad tech: programmatic buying. If you are not sure what DSP, SSP, IOA, ATD are all […]
Ask anyone working in the outdoor and out-of-home advertising space today what is changing in the industry and they will tell you mobile is shaking up the market. Mobile technology is shortening the consumer journey with QR codes and direct calls to action; technology built into the latest digital signage is making OOH more interactive […]
Millennials, millennials, millennials… in the media, marketing and communications industry you can’t escape the word. These mysterious, youthful people will make us all either rich or redundant, depending on who you speak to. At Campaign’s third breakfast briefing, The Future of Marketing to Millennials, we put industry experts and even some real live millennials (captured […]
What we are watching: The state of video content Remember when ad agencies were briefed to craft a 30-second TVC masterpiece that would run for up to a year? That seems a long time ago now. Today, video comes in all forms in advertising. From 6-second pre-rolls to hour-plus partner content. And that video […]
Intro: How can marketing managers make the most of Ad tech in 2018? Intro: Do you know your DSPs from your DMPs, or how to use RTB with a CDN? No? Then head along to Campaign’s first breakfast briefing of 2018: How can marketing managers make the most of ad tech in 2018? Campaign will […]
