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Ramadan is considered the Super Bowl of the region, the busiest time of the year for advertisers. It is a month steeped in tradition, but last year it changed.
What’s tougher? Winning new customers or persuading them to stick around? Acquisition and retention are closely linked challenges, and Campaign’s next Online Briefing addresses them both.
When the coronavirus crisis first hit the region, out-of-home was one of the media channels most affected. It was where people weren’t: out of their homes.
Whether you are a small business handling your own communications or a massive corporation redefining your PR strategy, you will learn something from Campaign’s next webinar.
The coronavirus pandemic has wrought havoc on the world’s economies, devastating entire sectors as people are forced to stay home and self-isolate. Shops, restaurants and other businesses have been shuttered as people are forced to remain indoors.
Video production has long been a mainstay of the advertising industry. But in the last few years alone we have moved a long way from the traditional 30-second TVC.
Every agency and client deals with ad tech today. It is used for planning, buying, creating, measuring and more. No campaign is tech-less, and specialists are in high demand. Everyone in the industry must understand the basics at the very least as technology and humanity draws ever closer together in the marketing space. Luckily, Campaign’s Ad Tech 2020 Breakfast Briefing provides a crucial but accessible discussion of not only the basics of ad tech today but the intricacies of where it will be tomorrow as we pull together a team of experts to explain and debate some of the most important ad tech issues the industry must face.
A networking evening for the media, marketing and creative community. Free drinks, good company and a couple of interesting talks to kick off the conversation. It’s presented by Campaign and your drinks are paid for by our generous sponsors at AKQA.
Last year Campaign had a party to celebrate our 10th anniversary. It was great, so this year we are having another one. An 11th birthday isn’t much of a thing unless you’re an 11-year-old, but we plan to throw a bash because we can. We’ve got a lovely venue. We’ve got a date, November 14, the evening after our Marcomms event (it finishes at lunchtime, so you’ll have time to get changed).
Ask any layman to think of advertising and one of the first images that will spring to mind is a big, bold billboard. There can be no denying that traditional outdoor advertising is one of the quintessential marketing mediums. It is literally the biggest form of regular media. But it is changing fast. Digital technologies and new thinking mean billboards and screens are much more high-tech, interactive and personalized than the giant hoardings of old. Anyone who has worked in the out-of-home industry for more than five years has already seen it transform almost beyond recognition. And it continues to change.
On June 11, Campaign will host a breakfast briefing bringing together the key characters in the ongoing tale of the region’s storytelling and content journey. There will be creatives, brands, planners, technologists, media and dragons (subject to availability) on stage to discuss today’s hot topics about strategy, creation and ownership of content that puts brands closer to consumers’ hearts.
The Crunch is basically a networking evening for the media, marketing and creative community. Free drinks, good company, and a couple of interesting talks to kick off the conversation. It’s presented by Campaign and your drinks are paid for by our generous sponsors at Hug.
Campaign's upcoming breakfast briefing addresses one of 2019's hottest topics: e-commerce. By 2017, the region's e-commerce market was already worth $8.3bn, according to a Bain & Company/Google report released earlier this year. It has been growing at 25 per cent a year and shows no sign of slowing. On the contrary, it will accelerate to grow at 28 per cent a year, to almost quadruple by 2022.