Ask anyone working in the outdoor and out-of-home advertising space today what is changing..

Millennials, millennials, millennials… in the media, marketing and communications industry you can’t escape the word. These mysterious, youthful people will make us all either rich or redundant, depending on who you speak to.

What we are watching: The state of video content. Remember when ad agencies were briefed to craft a 30-second TVC masterpiece that would run for up to a year?

CampaignME was joined on stage by a panel of experts from ad tech, agency and client-side to discuss what the industry needs to know about ad technology this year.