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Campaign’s final Breakfast Briefing of 2018 will revisit our successful launch event held in February, which asked: How can marketing managers benefit from ad tech?
Millennials, millennials, millennials… in the media, marketing and communications industry you can’t escape the word. These mysterious, youthful people will make us all either rich or redundant, depending on who you speak to.
What we are watching: The state of video content. Remember when ad agencies were briefed to craft a 30-second TVC masterpiece that would run for up to a year?