Credits: Snapchat Website
Golden Scent stands out on Single’s Day
Full-Funnel and Takeover solutions for the win
To achieve their goals, Golden Scent partnered with Snapchat and opted to use a full funnel multi-format approach leveraging Platform Burst which enables brands to dominate during highly competitive moments through a mix of Snap products such as Snap ads, Story Ads and Commercials. This ensures brands can reach the maximum target audience within a short period of time efficiently.
The scent of success is in the air
“We are proud of our collaboration with the Snapchat team in drawing a multi-faceted execution plan for making our single’s day exceptional 360 marketing campaign and exclusive offers stand out from the crowd in the promotional season at a high share of voice and top of mind on the platform. We saw the success being translated across the whole funnel with Golden Scent clearly being the customer’s first choice when it comes to fragrance shopping during the season and beyond.“Darine El Sabbagh, Managing Director, Golden Scent