It’s no surprise that the past few Ramadans were celebrated a little bit differently in the context of the pandemic. People sought new ways to reflect and come together in that environment. Adapting to the changing times, behaviour shifted—and new experiences came to life.
We saw across the Snapchat community, for instance, that people were rediscovering the spirit of Ramadan. Embracing personal contemplation, purposefulness, and even nostalgia, many people connected and celebrated virtually with close friends and family versus what may have otherwise been in-person occasions.
This year, communities across the MENA region are returning to togetherness—perhaps more than ever be
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