Snap Inc. commissioned Kantar to run a ‘cross-media study’ as an independent research to quantify the impact of Snapchat advertising in driving incremental reach and increasing awareness of stc postpaid, while strengthening the association of the brand with sustainability.
“Give More” was heavily communicated through TV and Digital channels to promote sustainability and encourage individuals to take action and be part of shaping the future.
Snapchat drove 10% of the overall campaign reach and contributed to 13.9% incremental reach over TV. Snapchat also drove 14% of the campaign impact on awareness metrics. Further, Snapchat worked synergistically with TV to deliver a third of the campaign impact on awareness of stc postpaid.
Faisal Shams, Sales Manager, Telco and Government, Snap Inc said, “During Ramadan, advertisers leverage multiple platforms and focus on equity type of campaigns to strengthen connection with people and highlight the value of their brand. This 3rd party research has shown us the incremental value brands can achieve when they invest on a scalable platform with premium content like Snapchat”.
“Kantar Cross Media study commissioned by Snap Inc, Ramadan 2021”