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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Events
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AOTYME2026
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Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud

Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce

people of

The era of perfect branding is over. People want human brands.

Abobakr Magdy outlines why the commercial value of an offer may be the same, but the customer’s perception can be completely different.

Why perceived value matters more than discount value

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Here are all the latest ChatGPT updates from the month on June, with new updates improving user experience and convenience.

ChatGPT latest updates improves consumer discovery and everyday workflows

Campaign Middle East rounds up the latest AI platform updates that brands and marketers need to know about from the month of June.

AI platform updates you need to know from June 2026

Unveiled by CARMA founder and CEO Mazen Nahawi, RAIYN combines four agencies into one single integrated model.

RAIYN launches to unite four MENA comms firms under one network

Omar Sarieddine takes over the role following a successful tenure as the agency’s second-in-command and previous role as COO.

9Yards Communications names Omar Sarieddine as CEO

Campaign Middle East reached out to industry experts to find how the customer experience gap is created and what needs to change to close iat.

The experience gap: disconnect between delivery and customer encounter

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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