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Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley

Production industry snapshot: Growing opportunities and challenges

Fabio Silveira, Managing Director, Havas Creative Middle East

The MENA Power List 2024: From chaos to value, from change to growth, by Havas Creative’s Fabio Silveira

Skechers ‘brings cool’ back to school

EMSTEEL rebrand

EMSTEEL rebrand focuses on sustainability, transformation beyond ‘colours and logos’

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

New digital ecosystem: Agencies and software provider partnerships

The MENA Power List 2024: Celebrating 20+ years of innovation and growth, by Viola Communications’ Ammar Sharaf

THE WORK

Skechers ‘brings cool’ back to school

Creative Featured The Work VideoOct 9, 2024

Riyadh Season teases high-stakes tennis showdown with ‘Call of the Kings’

Levi's Beyoncé campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkOct 7, 2024

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

IV Crown Showdown Riyadh Season

Advertising Creative Digital Editors' Picks Featured Marketing News The WorkOct 2, 2024

IV Crown Showdown campaign unveils Riyadh Season fight card

Creative Featured News The WorkSep 30, 2024

Shantelle Nagarajan

New Balance says ‘Run Your Way’ with activation-based campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: How SMC is ‘hitting a home run in the Kingdom’

Sep 30, 2024

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Oct 7, 2024

IAS and Tailwind dive into the future of attention and media quality in MENA

Oct 9, 2024

Impact of effective internal communication

Oct 1, 2024

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