Garnier Green and Snap have introduced a new initiative to create the design of the next Garnier Tote.
Set to run till September 27, the ‘Shop Greener, because Saudi Deserves Green’ initiative is in line with Garnier Green Beauty’s latest campaign.
It aims to engage with Saudi communities to encourage sustainable beauty choices.
Ahmed Wagih, General Manager Consumer Product Division Middle East at Garnier, said: “Garnier’s unwavering commitment to a greener and more sustainable Saudi Arabia has been our driving force for years.
“This National Day, we’re proud to introduce an AR lens x Snapchat experience that empowers consumers to design their own digital sustainable tote bags.
Not only that, but they can get a free locally designed tote bag at the nearest Panda store. As we celebrate Saudi Arabia’s heritage, we also celebrate our shared responsibility towards a greener future.”
In the era of user-generated content powered by AR on platforms like Snapchat, brands are embracing new ways to address key societal issues.
Using AR to advocate eco-conscious beauty, the campaign is employing AR technology to make Saudi greener.
Leveraging the social media platform’s far-reaching monthly audience of 22 million in KSA, along with a staggering 90 per cent reach among 13-34 year olds, the competition aims to foster youth participation in promoting sustainable practices.
Mariam Koumaiha, Brand Strategist at Snap Inc, said: “According to our KSA Augmentality Shift Report, 77 per cent of consumers agree that they feel closer to brands or products that offer AR experiences.
“We take pride in collaborating with Garnier Green to help reduce environmental impact through the power of AR, and to raise awareness and catalyse change on environmental issues that can have an even bigger influence to champion real change.
“We eagerly anticipate KSA’s actively growing Snapchat community to partake in this eco-friendly initiative, helping Garnier pave the way to a more sustainable world.”
Users can use the Green Beauty Lens on Snapchat by flipping the camera to engage with an AR powered customisable tote bag experience.
Designers can submit their designs to @GarnierKSA for a chance to inspire the design of the next Garnier Tote.
The winner will be contacted via Snapchat and features from their design inspiration will be showcased on the physical tote bag and available at Panda stores.