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News

TDG ABG

TDG joins ABG to support responsible advertising

MMA Smarties MENA 2025

MMA Smarties MENA 2025 winners announced

ReelNow TV

ReelNow TV to launch 90-second mini-dramas in the Gulf region

OMG Creo

OMG consolidates influencer marketing under Creo in MENA

Jon Holloway, Managing Director - MENA, AKQA

AKQA appoints Jon Holloway as Managing Director for the MENA region

Hindash

Guerlain picks Hindash as first regional make-up ambassador

Columbia University

Columbia University, APCO partner with for comms training in MENA

gaming du

Power League Gaming and du partner to bring esports to retail

tickets Campaign Breakfast Briefing

Campaign to host senior marketers at Marketing Strategies 2025 briefing

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

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