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Snap and PEPSI celebrate Saudi talent with “Thirsty for Music” interactive musical campaign

The campaign will feature top Saudi artists and will introduce the region's first AR experience, off the pack

The Saudi underground music scene is booming. PEPSI  for its new creative campaign – “Thirsty for Music” has joined forces with Snap to launch five limited-edition interactive cans featuring classical and new musical instruments that celebrate the ever-evolving Saudi musical scene, accompanied by traditional Saudi cultural iconography reflected in architecture, traditional textiles, artefact, and more.

Incorporating the full PEPSI  lineup of Pepsi Blue, Pepsi Max and Diet Pepsi, each can represent a specific instrument and sound bite, including oud, guitar, drums, keyboard, and darbuka. Scanning the Snapcode brings the particular instrument to life, animating the can alongside various au


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