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Featured

Bring back balance: Where do we stand on brand and performance?

Campaign Global

Winners revealed: Campaign Global Agency of the Year Awards

Visa has announced that Lamine Yamal will serve as a global ambassador for the tournament, with one year to go until the FIFA World Cup 26.

Lamine Yamal joins Visa as global ambassador for FIFA World Cup 26

Next Creative Leaders 2025

Next Creative Leaders 2025 invites entries from rising female talent

Toby Evan-Jones, Gaming Executive Director, NEOM on gaming

Game on: How Saudi is ‘poised to be a major driving force’ in gaming

Julie Audette, Senior Director of Destination Marketing, The Red Sea and AMAALA - storytelling

Elevating destination appeal with storytelling that honours places and people

Best Place to Work: Individual Shop/Network of the Year 2024: TBWA\RAAD (UAE)

tahaab

Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T

Bassel Kakish

Head of Agency of the Year 2024: Bassel Kakish, Publicis Groupe ME&T

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THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

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Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

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The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME

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