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- Agency of the Year
- Appointments
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AOTYME2026
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Featured

Razmik Kalaidjian, Regional Managing Director, Boopin

Campaign Middle East 40 Over 40 2026: Razmik Kalaidjian, Boopin

Ralph Beckmann, Marketing Director Skoda at Volkswagen Group Middle East on heritage

Why heritage belongs in the future, not the archive

Loma Jaber, Co-Founder and Managing Director, Hewar Group

Campaign Middle East 40 Over 40 2026: Loma Jaber, Hewar Group

Cédric Lopez, Senior Sales Director, International, Sojern

The signals are there. Are you reading them?

Majdi Ghraizi, Co-Founder and General Manager, Bold Influence

Campaign Middle East 40 Over 40 2026: Majdi Ghraizi, Bold Influence

Sarah Alaoui, Managing Director, DGA – Albright Stonebridge Group on marketing communications

The case for patience in communications

Marc Ghosn, President, Client Solutions MENA & Head of WPP Amazon Opendoor MENAT, Wavemaker

Campaign Middle East 40 Over 40 2026: Marc Ghosn, Wavemaker

Abdulrahman AlJefri, Acting Chief Marketing Officer, Diriyah Company

Pillars of success: Be credible, bold, authentic, innovative surprising, aware and realistic

Tarek Esper, Managing Director, SOCIALEYEZ

Campaign Middle East 40 Over 40 2026: Tarek Esper, SOCIALEYEZ

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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