The Work

Orikami Lab rebrands Spectrum Watches

Orikami Lab, the Dubai-based Design Innovation Hub, led the full-scale transformation of the brand experience for Spectrum Watches, one of the oldest watch brands originating from the region. Though Spectrum...

Expo 2020 Dubai: Welcome to the Future

Expo 2020 Dubai and Memac Ogilvy have unveiled an optimistic new global brand marketing campaign called “Welcome the Future” that celebrates humanity’s many achievements and calls on the world to...

Byblos Bank: No Place Like Home

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across...

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been...

Nescafe 3 in 1 – Majors.

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors;...

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day...

Top 10 Integrated Campaigns 2016

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain...