The Work

Titan Watches – Create Your Moment

The ‘Create Your Moment’ marketing campaign by Titan Watches was launched in the Middle East on September 12, 2019. The campaign aims to encourage people to push their boundaries and...

Orikami Lab rebrands Spectrum Watches

Orikami Lab, the Dubai-based Design Innovation Hub, led the full-scale transformation of the brand experience for Spectrum Watches, one of the oldest watch brands originating from the region. Though Spectrum...

Expo 2020 Dubai: Welcome to the Future

Expo 2020 Dubai and Memac Ogilvy have unveiled an optimistic new global brand marketing campaign called “Welcome the Future” that celebrates humanity’s many achievements and calls on the world to...

Byblos Bank: No Place Like Home

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across...

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been...

Nescafe 3 in 1 – Majors.

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors;...

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