The Work

Expo 2020 Dubai and Memac Ogilvy have unveiled an optimistic new global brand marketing campaign called “Welcome the Future” that celebrates humanity’s many achievements and calls on the world to...

The Dubai Police reached out to the public to vote for the first smart police station to win the Hamdan Bin Mohammed Award for Smart Government Initiative. Zia Creative Network...

Expanding horizons, demolishing stereotypes and rediscovering the strength in femininity – this was the at the root of the powerful Emirati Women’s Day campaign by DViO Digital, a UAE-based digital...

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across...

Air Arabia partnered with Careem on the last weekend before Valentine’s Day. Three couples who called cabs for their usual weekend dining out were offered an instant possibility of flying...

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals...

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been...

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors;...

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight...

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows...

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars...

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as...

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day...

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain...

1 Renna Mobile: Billion things to talk about “An absolute treat to gaze upon,” wrote Digitas LBi’s Simon Attwater in Private View. “I can almost taste the chilli tang and...

Fashion brand Max’s social experiment, released on YouTube, focuses on the age-old friendly conflict between parent and child over fashion choices. Max was curious to see what happens when the...