Rainbow evaporated milk had been synonymous with tea whitening – but when it came to coffee, consumers were using different kinds of whiteners, with creamers dominating. While the creamers available...
Serviceplan Group Middle East has rolled out its first year-long brand campaign for Bridgestone MEA ‘Keep Going No Matter What’, that seeks to build a connection between the brand and...
Parker, the manufacturer of fine writing instruments, has rolled out a global advertising campaign for its new Jotter Originals range. Conceived and developed by Dubai-based Face to Face and produced...
Dakar Rally is known to be the beast of all rallies. And this year it happened in Saudi Arabia. Seeing the change that is happening in the Kingdom, Delphys decided...
KFC Middle East launched its limited edition anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to...
He is witty, a little naughty, and offers a welcome break from the ubiquitous pharma ads with white coats. The Naughty Parrot, introduced in a new, painstakingly crafted animated film...
If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL...
MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid. It has a whole new look and range of features. Not only is there now...
As part of its On-Time Tastes Better campaign, Deliveroo has released three films that dramatise the joy hungry customers feel when their food arrives on time. The campaign was created...
New media spaces are always hotly pursued by brands and recently, Mastercard managed to put their promotion in the sky. Leveraging a rare eclipse, the likes of which hadn’t been...
RAKBANK being the Regional Partner of FC Barcelona in the UAE, wanted its Barça fans to relieve their memories of Camp Nou. The thrill of watching FC Barcelona play live...
City Centre malls took the shopper experience to new heights as it curated the world’s first street-side fashion show available to watch on Google Street View. The digitised catwalk show...
The ‘Create Your Moment’ marketing campaign by Titan Watches was launched in the Middle East on September 12, 2019. The campaign aims to encourage people to push their boundaries and...
Orikami Lab, the Dubai-based Design Innovation Hub, led the full-scale transformation of the brand experience for Spectrum Watches, one of the oldest watch brands originating from the region. Though Spectrum...
Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi. The Barcelona front man stars in...
Expo 2020 Dubai and Memac Ogilvy have unveiled an optimistic new global brand marketing campaign called “Welcome the Future” that celebrates humanity’s many achievements and calls on the world to...
