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Snapchat join forces with OptimizeApp to help SME’s in the region

Snapchat has joined forces with OptimizeApp to better serve the evolving needs of SME’s in the region.

OptimizeApp, a Kuwait-based advertising technology startup, specialises in empowering SMEs to develop, launch, and refine advertising campaigns across various social media platforms.

The partnership aims to offer comprehensive solutions tailored to the specific needs of SMEs in the region, providing them with the tools and support necessary to thrive in the digital advertising landscape.

Serving over 8,000 e-commerce stores, restaurants and cafes alongside service providers in MENA, OptimizeApp will use its technology platform to help advertisers find success on Snapchat whether they are running their first campaign or as a returning advertiser.

Bader Alkazemi, Founder and CEO of OptimizeApp, said: “We’re excited to partner with Snapchat in our mission to empower thousands of SMEs across the MENA region. OptimizeApp’s platform offers a comprehensive and fully localized solution from an interface, payment and account management perspective – addressing the needs of SMEs looking to launch and manage effective digital ad campaigns. Through our partnership with Snapchat, we’re committed to providing tailored solutions and support for SMEs looking to take their businesses to the next stage,”

Hussein Freijeh, Vice President of Snap Inc. in the Middle East and North Africa, said, “It gives us great pleasure to join forces with our partners at OptimizeApp to support and empower SMEs across the region. Snapchatters in the GCC open the platform over 45 times a day making it the most frequently used app throughout the day, and through partnerships like these, we believe we will significantly help SMEs reach a wider audience on the platform as well as drive real results.”

Snapchat will extend operational and technical support to OptimizeApp to ensure seamless integration and optimisation of the platform’s advertising solutions for SME clients across the region.

The social media platform will also collaborate on marketing programmes and events to meet the needs of this cohort of customers.

OptimizeApp will help SME advertisers by providing education and guidance throughout their digital advertising journey.

Through Snapchat’s suite of solutions, OptimizeApp will offer expertise in creative development, campaign management, and reporting, enabling SMEs to maximise the value of their digital media budgets.