Campaign Middle East rounds up the latest updates on social media platforms for Feb. Here are the key highlights:
X:
With the global launch of the Video Tab, X will be presenting video-first innovation. This vertical video surface transforms content discovery into a full-screen journey that aims to captivate users and elevate ad performance.
X will amplify engagement through the Video Tab, empowering brands to forge deeper, more meaningful connections with their audience with a content-first approach. By tapping into the community, the Video Tab will allow for creative storytelling.
Snapchat:
This Ramadan, Snap is empowering brands to engage like Snapchatters with the launch of Sponsored Snaps. First roll
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