Saudi Tourism Authority launches its summer programme for 2024

“Saudi Summer is Next Door” will run for four months until the end of September

Saudi Tourism Authority (STA) has launched its summer programme for 2024.

‘Saudi Summer is Next Door’ will run for four months until the end of September across seven destinations and includes more than 550 tourism products and 150 special offers and packages curated for families and children

It will run across different market segments such as adventure lovers, those looking for luxury retreats and activities, and culture and heritage enthusiasts.

Organised by the STA, it was launched by His Excellency Ahmed Al Khateeb, Minister of Tourism and Chairman of the Board of Directors.

The seven destinations include: Aseer, Al Baha, Taif, the Red Sea – a new destination, Jeddah, Riyadh and AlUa.

This year, the programme will also witness the return of the Jeddah Season and the launch of the Aseer Season with a momentum of family activities and events lined up.

Saudi events include the Esports World Cup in Riyadh being held for the first time, an annual eight-week competition featuring the world’s most elite Esports athletes, and multiple boxing tournaments happening both in Riyadh and Jeddah.

His Excellency Ahmed Al Khateeb highlighted global tourism trends, the growth seen by the Kingdom in the tourism sector, and the record-breaking numbers of incoming tourists resulting in Saudi Arabia topping the UN World Tourism List and the G20 nations list.

He said: ” Saudi Arabia is witnessing a transformative period in tourism, driven by our vision to position the Kingdom as a premier global destination. The Saudi Summer Programme 2024 is our commitment to showcasing the rich cultural heritage, natural beauty, and unparalleled hospitality that Saudi Arabia offers.”

Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, said: “Through the promotional campaign for the Saudi Summer Programme 2024 we seek to highlight the uniqueness of our destinations and their climatic, natural, cultural diversity, along with the exceptional events and activities happening during summer.”

Campaign next door

The campaign slogan “Saudi Summer is Next Door” embodies an open invitation to explore the magic of Saudi destinations and their diversity.

This diversity is expressed with simple words that reflect the uniqueness of each destination such as “Closer,” “Cooler,” “More Beautiful,” and “More Affordable.”

The private sector is a key partner in the success of tourism programs and initiatives and the Saudi Tourism Authority is keen to empower it by encouraging demand for products and offers that meet the aspirations of tourists from all over the world.