Alex Malouf, KSA-based communications expert.For any global investor, the slow burn story of the past couple of years has been Saudi Arabia. From its investments into verticals such as tourism to its moonshots in areas such as urban design, the Kingdom has signaled its intent to both expand its economy while also building sectors that are being noticed globally.
Given the country’s resources, the talent of its people, and its natural resources, I am not surprised by how successful it has already been in its ambitions, such as growing visitor numbers.
The coming couple of years will mark a step change in terms of how Saudi Arabia is seen globally, with 2026 in particular being a pivotal year for global outreach. The coming weeks
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
