Gregory Mardikian, General Manager, Collaborate. Collaborate, an independent brand experience agency, has appointed Gregory Mardikian as General Manager to accelerate its growth across the Middle East and Africa.
With a career built at the intersection of brands, culture and experience, spanning brand experience, marketing, communications and business transformation, the agency claims Mardikian brings strategic leadership, commercial acumen and hands-on delivery to a region undergoing profound change.
“Despite current circumstances, the Middle East represents one of the most significant growth opportunities in our industry right now,” said Ben McMahon, CEO, Collaborate Global. “The scale of ambition here is unlike anywhere else, but
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