posted on Sep. 23, 2024 at 4:48 pmSep 23, 2024

IKEA Alsulaiman ‘Green at Heart’ for Saudi National Day

posted on Sep. 23, 2024 at 4:48 pmSep 23, 2024

IKEA Alsulaiman celebrates Saudi National Day by mixing its signature blue and yellow to show it's 'Green at Heart.'

IKEA Alsulaiman’s ‘Green at Heart’

IKEA Alsulaiman has launched its annual Saudi National Day campaign, celebrating the Kingdom’s national colour by mixing its own signature colours of blue and yellow.

Titled Green at Heart, the campaign was designed with the intention of celebrating Saudi Arabia’s unity, cultural appreciation, and the strong bond between the brand and the country.

With operations in the Kingdom active for 40 years, IKEA Alsulaiman’s Green at Heart is based on the insight that the Saudi green is a blend of IKEA’s blue and yellow, representing the connection between IKEA’s Swedish heritage an

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.