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Wave Media enters digital alliance with albrand Group

Wave Media acquires a significant stake in albrand Group to diversify its service portfolio for clients in Saudi Arabia.

Wave MediaFrom left: Mohannad Alghamdi, CEO of albrand Group; Hamad Alenizi, CEO of Wave Media.

Wave Media, a leading indoor advertising network in the Kingdom, has announced the acquisition of a significant stake in albrand Group.

This acquisition of the stake in the leading provider of integrated marketing and communication solutions,  marks a strategic milestone in Wave Media’s expansion strategy. The strategy includes diversifying its service portfolio and enhancing its ability in an effort to offer clients a comprehensive ecosystem of advertising solutions.


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“This acquisition empowers Wave Media to better serve its clients by offering an end-to-end, one-stop service model that combines advanced digital advertising solutions with creative and integrated marketing capabilities,” said Hamad Alenizi, CEO of Wave Media.

The alliance combines Wave Media’s expertise in digital advertising and ad-tech with albrand
Group’s integrated creative solutions, strengthening both parties’ capabilities to deliver technology-driven, creative marketing solutions that meet the aspirations of local and regional markets.

Mohannad Alghamdi, CEO of albrand Group, described the acquisition by Wave Media as: “An exceptional step that opens broader horizons for us to deliver innovative solutions that exceed client expectations.”

“It reinforces our vision to be a driving force in the regional marketing and communications sector, delivering measurable results and lasting impact,’ Alghamdi added.

albrand Group encompasses albrand Agency for marketing and communications, Three Lines which specialises in experiential marketing and events, and Render Creative Studio which offers creative content production and Al technologies.

“Together with albrand Group, we are enhancing our ability to deliver measurable results, innovative campaigns, and sustainable impact in line with Saudi Vision 2030,” said Alenizi.

The Group has achieved rapid growth in the marketing and communications sector, empowering major companies and prestigious organizations to achieve remarkable success stories, reinforcing the Group’s values of excellence and creativity in delivering unique solutions and services aligned with its future vision.

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.