Mohamed Yousuf Naghi Motors, in partnership with Home of Performance (HOP), has unveiled the complete naming, identity, and narrative platform created for the final Jaguar F-PACE.
Created exclusively for the Saudi Arabian market, the vehicle will be known as Jaguar F-PACE Obsidian Edition, a name and visual identity developed to mark the closing chapter of one of Jaguar’s most significant modern vehicles.
The project was commissioned by Mohamed Yousuf Naghi Motors with a unique challenge: create a name, icon, and story worthy of the final F-PACE ever released, while remaining true to Jaguar’s design philosophy and the significance of the Saudi market.
“The F-PACE has played an important role in Jaguar’s modern journey. With Obsidian, we wanted to honour that legacy with something meaningful for Saudi Arabia – a final expression that reflects both the significance of the vehicle and the importance of the Kingdom within Jaguar’s story,” said Abdulrahman Bamashmous, Marketing & Performance Manager, Mohamed Yousuf Naghi Motors.
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Rather than positioning the vehicle as a limited edition, HOP’s creative approach focused on finality, legacy, and resolution.
The resulting name, Obsidian, draws inspiration from a rare volcanic glass formed under extraordinary conditions. Created when molten lava cools with remarkable speed, obsidian is both powerful and refined, known for its deep black appearance, natural precision, and rarity.
“When you’re creating the final expression of an iconic vehicle, the challenge isn’t to make it louder. It’s to make it meaningful. Our goal was to create a name, identity and story that felt worthy of the F-PACE legacy and respectful of the significance of its final chapter,” said Nicole Daly, Head of Creative & Social, Home of Performance.
Available exclusively in Saudi Arabia and limited to just fifteen vehicles, the Obsidian Edition transforms the final F-PACE into a rare closing statement for one of Jaguar’s most defining modern models. That rarity became a defining part of the concept, representing the model as something finite, uncommon, and impossible to recreate.
The visual icon was created as a mark of refinement and finality, inspired by the uninterrupted forms and sharp geometry found in volcanic glass. The identity system was designed to balance precision with restraint, creating a symbol that could quietly signify the final chapter of the F-PACE without relying on traditional limited-edition cues.
“My approach to the Obsidian emblem was to keep it clean, bold and purposeful. Inspired by the sharp edges and depth of obsidian stone, I focused on creating simple forms that felt strong and intentional. The goal was to design a mark that feels confident and contemporary while carrying the sense of refinement and prestige that defines the Obsidian name,” said Simon Ronaldo, Senior Creative, Home of Performance.
As Jaguar enters a new era, the Obsidian Edition aims to be a fitting conclusion to the F-PACE story – a vehicle that helped define Jaguar’s modern identity and leaves behind a lasting legacy.
