Rakan bin Ali Al-Owais, Operations Director, Jummar PRThere has never been a time when it is more important for communications professionals to master the techniques and modern ideas of crisis management. In a world where communications are global, but audiences are local, do the same rules apply everywhere? This question struck me during a training course and specialised workshop on communication crisis management.
What caught my attention was that all the scenarios, case studies, and recommendations were based on incidents from Western markets, built on their own cultural context yet entirely different from ours in terms of societal culture and mindset. I was certain that if a local crisis were handled using the same methodology presented in
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