Digitect’s Faisal Ali Aleisawi shares how increasingly digital-savvy consumers are changing client demands in Campaign Middle East’s Industry Snapshot.
HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?
In recent years, Saudi consumers have become increasingly digital-savvy, demanding more personalised, culturally attuned content.
This shift is driven by a young, globally connected demographic that values transparency and authenticity from brands.
In response, clients are seeking comprehensive digital solutions that encompass traditional advertising, data analytics, AI-driven insights, and personalised marketing strategies.
AI-enabled tools are crucial here, enabling deeper consumer behav
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
