SMC (Saudi Media Company) has signed a strategic multi-year collaboration with Starzplay to monetise its premium sports and original content regionally.
Under this agreement, SMC will utilise its extensive commercial network, particularly in the rapidly growing Saudi market, to secure sponsorship and advertising packages for a diverse array of rights, including UFC, Serie A, Rugby, and forthcoming Starzplay originals.
Commenting on the partnership, the Chief Executive Officer of SMC Mr Khalid Alkhudair said, “Starzplay has a variety of global assets and content that majority of those living in the region enjoy. This helps us open a door to advertisers to target a new demographic. We are very proud of this agreement and look forward to the beginning of many things to come.”
This partnership exemplifies the synergistic strengths of both organisations as SMC’s commercial expertise aligns with STARZPLAY’s diverse portfolio of sports and entertainment rights.
Danny Bates, Chief Operating Officer of STARZPLAY, said, “SMC has deep experience, resources and market knowledge to monetise premium sports rights in MENA region. With ever expending sports rights portfolio of STARZPLAY, there is immense potential for our two organizations to work together for market and business development.”
In recent years, SMC has strategically acquired top-tier events and organisations’ rights, captivating MENA audiences with compelling content.
This collaboration aims to unlock the full commercial potential of these assets, reinforcing SMC’s position as a premier entertainment platform in the region.
