Dany Aouad, Managing Director – Saudi Arabia, TBWARAAD.There’s a moment every agency person lives for. You’ve just presented. The room goes quiet. Then the chief marketing officer (CMO) leans forward and says, “I love it”.
Two seconds of pure euphoria. And then, “So … how do we move forward?”
Congratulations! You’ve just cleared the first hurdle, and you’re standing directly in front of the second one. Welcome to the other pitch: the one most agencies prepare for last, treat as an afterthought and occasionally land up losing.
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